Ok, I am posting this just because it has been bugging me and I need to get it out. Ever since the advent of the new Sig P365, it has been compared to the Glock 43 and the M&P Shield. It is my belief that this a brilliant stroke of marketing genius by Sig. By comparing their P365 to the two guns mentioned above, both of which are single stack 9mm's, Sig are able to make the 365 seem like a true game changer and it is said regularly that it is a "double stack that is the size of a single stack", which continues the idea that it is truly a game changer, even though it is slightly thicker and larger in some ways than both. However, it is my belief that if the P365 were directly compared to other subcompact double stack 9mm's as it should be, especially the Glock 26, it would seem far less revolutionary. Declaring that your new super subcompact is slightly less thick yet holds the same amount of ammo as the competition sounds far less astounding than claiming that it is the same size as a single stack but holds as much as a double stack. Interestingly too, in a world where throngs have declared that, unlike the Glock 19X, the world is clamoring for guns with longer slides and shorter grips, the main ways the Glock 26 differs from the 365 is in the fact that the Glock has both a longer barrel and slide as well as a shorter grip than the 365, thereby making it more concealable since everyone knows, the key to concealability is a shorter grip for less "printing'. So, when all is said and done, the P365 is a bit thinner than a Glock 26 Gen5 but has a shorter barrel, slide and sight radius and a slightly longer grip. Right now they are more expensive than a comparatively outfitted Glock 26 and have much more expensive magazines. To top it all off, the P365 is lacking the tremendous track record of reliability and trust worthiness that the Glock 26 line has. I think Sig brilliantly saw this and that is why it is marketed so well as a competitor to the Glock 43, rather than the 26, and the gun media has been all to eager to continue the conversation in that direction. I should mention that this is not a commentary on which gun is better, just thoughts on the effectiveness of marketing. I actually have little interest in either gun. I have never liked the feel of the Glock 26 and I don't particularly like the looks of the Sig so I am not in the market for either, I much prefer guns in the Glock 19 or larger realm.